Misa Lukic is one of the most prominent brand and business leaders in Central and Eastern Europe.
During a rich career path on the top management positions for almost 30 years, he successfully led five Marketing Communications Agencies in Eastern Europe and the Middle East.
As regional CEO of Publicis Group, he was in charge of 30 countries of CEE, including Baltics, Greece, Turkey and some Central Asia countries. For two consecutive years, 30 countries under Misa’s leadership achieved the highest growth and profit , not only within Publicis One Worldwide (95 countries), but the entire Publicis Group (2016 – 2018).
While President of the management board of Publicis Group Serbia (Leo Burnett, Saatchi & Saatchi and Publicis), the most successful marketing communications network in Serbia, according to number of employees, profit and agency net revenue; “The Best Agency of the Adriatic Region 2010 - Golden Drum”; “Employer of the Year 2013” - Serbian Association of Managers; and “The Best Creative and Innovative company in Serbia 2012” - Belgrade Chamber of Commerce.
Two times CEO for Balkan Region of two agency networks, Saatchi & Saatchi 1997-1999 and Leo Burnett 2000-2010.
His career is benchmarked with numerous awards from the most recognized creative festivals in the world: Cannes Lions, Cresta, Eurobest, Epica, Moscow Red Apple, FAB awards, EACA Care Awards, Golden Drum…
Certified Business Coach and Energy Leadership Master Practitioner (IPEC - Institute of Professional Excellence in Coaching).
Honorary Ambassador of Knowledge, Life Learning Academia, Slovenia.
Lecture Business Innovations at Mokrogorska Executive Master of Business Administration (MEMBA 2.0)